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With nearly 20 brands using the TYB platform to make Community a growth channel, and their members completing hundreds of thousands of challenges earning rewards each time, we are thrilled to announce the TYB Shopify App, which provides an additional avenue for fans to redeem rewards for brand perks.

This makes TYB the first community-powered end-to-end Avalanche-powered blockchain loyalty program to partner with Shopify. Brands on our platform will now be able to simply connect a TYB widget to their Shopify checkout experience, enabling their brand fans to redeem a discount for all their efforts co-creating the brand: like referring their friends into the brand community, participating in product R&D, or creating and amplifying authentic UGC on TikTok.

When fan engagement meets ecomm purchases, brands using Shopify can now measure their communities’ impact to LTV. It's here: make your community measurable. Reach out to learn more about implementing the new product feature.