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Joggy’s TYB community co-created the next big energy drink. What does that mean? Community members (Joggy Doggy Collectible holders) completed challenges and polls to determine the ingredients, taste, and design.

Once the first samples arrived, community members that had participated in its co-creation, were invited to join a jog at SXSW with Olympian Allyson Felix (and bring a plus one). 400 community members and their plus ones stopped by to try the latest version of the drink. By scanning QR codes at the event, plus ones could join the community, everyone earned Joggy coins for showing up, and could give feedback on the latest version of the drink to influence the next iteration.

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