Community works best when everyone participates, which was exactly what happened when JuneShine, Joggy, and Hoka joined forces for an NYC run celebrating JuneShine’s community launch on TYB and NYC tasting room opening. The 70 attendees ranged from influencers to musicians to brand-builders to classic enthusiasts, all of whom combined drove hundreds of thousands of social impressions and pushed JuneShine’s community over 500 - the quickest growth from launch to 500 members we’ve seen. Hoka integrated through global ambassador Kate Glavan, allowing them to dip a toe into the TYB community of fans and brands. With no lift from their team, this activation showed TYB’s enthusiastic communities create ROI opportunities where they did not exist before - all by empowering the community to do what they love.