To celebrate Topicals newly formulated Like Butter Moisturizer,  Topicals Insiders (powered by TYB) were rewarded with a private cooking class. Topicals Insiders earned coins throughout the month via challenges including “Submit a product review for Like Butter” on Sephora.com and mytopicals.com and a monthly creator challenge to share their UGC with the new product. Active participants were invited to celebrate with the curated cooking class; from biscuits to buttermilk chicken strips and rosemary gravy to compound butter, Eatz LA kept their ambassadors busy and inspired in the kitchen. With TYB, brands can now create UGC and reviews pre-launch!

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