BYOMA
Rewarding Organic Amplification to Lower CAC
By aligning rewards with brand amplification through TYB, BYOMA has converted sales at 80% less CAC.
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Rewarding Organic Amplification to Lower CAC
40,000
organically acquired community members
80%
lower CAC via community engagement rewards to convert sales
4,000+
social shares of their membership collectible
challenge
Fostering an Authentic Community to Drive Growth

BYOMA was looking to create an owned and authentic 2-way relationship with their brand fans. One that would deepen their engagement with their community and organically grow their brand reach.

Action
Gamification and Amplification

BYOMA leveraged TYB’s gamified engagement features like leaderboard and levels to reward their fans for inviting new members in. Over 2,000 members shared their membership collectibles on social media and they organically grew their community to over 40,000 members.

Now, BYOMA is expanding rewards for this fan engagement by integrating TYB's Shopify rewards widget to enable rewards for purchase.

Gamification and Amplification
Action
Gamification and Amplification

BYOMA leveraged TYB’s gamified engagement features like leaderboard and levels to reward their fans for inviting new members in. Over 2,000 members shared their membership collectibles on social media and they organically grew their community to over 40,000 members.

Now, BYOMA is expanding rewards for this fan engagement by integrating TYB's Shopify rewards widget to enable rewards for purchase.

Through consistent engagement, BYOMA has built an incredibly active and valuable community
centered around brand amplification.

Result
Organic Growth with Impactful ROI

Converting their owned channel to increased frequency via organic brand fans nets 80% less spend on acquiring customers! TYB brands like BYOMA who enable integrated rewards through Shopify see a 43% higher purchase frequency from their community members.

Organic Growth with Impactful ROI
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Community members earn rewards and unlock exclusives from the brands they love

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