Bloom faced a common hurdle with their NYC pop-up: they had the 'IRL' excitement, but no mechanism to transform a one-day event into a lasting community. 

They wanted to capture the energy of their superfans, invite early joiners into a deeper brand experience, and give attendees an insider channel to shape future product drops and events.

At the same time, Bloom needed to incorporate their community strategy into their broader events strategy - creating monthly giveaways with exclusive member spots, driving ongoing engagement, and building a UGC “army” that could support major marketing moments and future activations.

Bloom used TYB to transform their Treat Shoppe into a full-funnel community activation. QR codes throughout the space encouraged visitors to join the Bloom community on the spot, instantly earning rewards for showing up, posting, and sharing their experience. Early joiners received behind-the-scenes updates, inside scoop on upcoming launches, and opportunities to influence what Bloom should drop next—turning a one-day activation into an ongoing, two-way relationship.

TYB served as the bridge between Bloom’s online presence and in-person events, encouraging attendees to share their experiences and remain engaged even after their exclusive insider event ended.

With TYB, Bloom’s Treat Shoppe became far more than a pop-up - it became the spark for a fast-growing and highly engaged community. 

Bloom saw a 68% increase in community growth during the week of the event, with fans completing 12.7K challenges in just 7 days. 

Over 70% of members were actively engaged, sharing their content, participating in prompts, and continuing the Treat Shoppe buzz long after the doors closed.

Given their success in their first activation, Bloom uses TYB to grant exclusive event access to their community and continue their cross channel engagement.