Blog

We believe that community managers are the next generation of CMOs. However, most community channels are not built to measure lower funnel success metrics, making it difficult to prove the business critical nature of community marketing work.

A growing number of brands, particularly in beauty, are including loyal customers in the product development process and offering ways for fans to directly benefit from their growth.

Web3 community and brand management platform Try Your Best (TYB) is joining leading e-commerce provider Shopify’s app store, allowing its roster of brands to connect a TYB widget to their Shopify checkout experience.

Shopify merchants can now build Web3 rewards programmes in-platform with TYB.

To celebrate Topicals newly formulated Like Butter Moisturizer, Topicals Insiders (powered by TYB) were rewarded with a private cooking class.

Joggy’s TYB community co-created the next big energy drink. What does that mean? Community members (Joggy Doggy Collectible holders) completed challenges and polls to determine the ingredients, taste, and design.

With nearly 20 brands using the TYB platform to make Community a growth channel, and their members completing hundreds of thousands of challenges earning rewards each time, we are thrilled to announce the TYB Shopify App, which provides an additional avenue for fans to redeem rewards for brand perks.

Digital community building, unique retail strategies and social and environmental impact moved the needle for fashion and beauty’s up-and-coming brands. Here are the key learnings from the Vogue Business Future Edit.

Community works best when everyone participates, which was exactly what happened when JuneShine, Joggy, and Hoka joined forces for an NYC run celebrating JuneShine’s community launch on TYB and NYC tasting room opening.

The Web3 venture takes Ty Haney’s learnings from Outdoor Voices to create avenues for brands and consumers to connect directly — and reward the latter for engagement — while removing the complexities of blockchain tech.

“as younger people may be less willing to hand over their thoughts and time for free, Try Your Best offers an answer to the question of how to pay them back”...

With TYB’s new mobile app, you can stay connected with your communities on the go. Plus, we have launched two new features that provide more ways to play and earn with the brands you love.

“The future of brand building is community-generated, and it’s measurable. I’m excited to welcome you today into this new world of brand-to-fan engagement. A world where relationships matter, and contributions are rewarded - the world of TYB.”