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FEATURED POST:

Unlocking the future: A letter from Founder & CEO, Ty Haney

March 10, 2019

“The future of brand building is community-generated, and it’s measurable. I’m excited to welcome you today into this new world of brand-to-fan engagement. A world where relationships matter, and contributions are rewarded - the world of TYB.”

ALL BLOG POSTS:

What Do Tom Holland, Dua Lipa, and Doja Cat Really Sell? (Hint: It’s Not Just the Product.)

Golden drinks, Fortnite worlds, fashion drops—celeb products are just portals. See how direct fan ownership drives loyalty and why a platform beats social silos.

Top Celeb Trends Prove Fan Commerce Is Too Complex for Manual Marketing

Tom Holland drinks, Doja Cat in Fortnite—fan commerce is everywhere. Discover why only AI-powered engagement platforms can manage the data and monetize the hype.

Top 10 Marketing Trends 2026: AI, Personalization & Community Commerce

AI-driven content, superfans, and zero-click search will define 2026. Get the 10 trends CMOs must act on to cut CAC and boost loyalty.

Price of Loyalty: How AI, Data Privacy, and Hidden Costs are Reshaping Retail

Consumer data, not coupons, fuels today’s loyalty schemes. Discover how ethical AI and transparent value exchange can turn a privacy risk into lasting brand loyalty.

Community Commerce: The $6.2 Trillion Wave Reshaping E-commerce

Social platforms are the new malls. Discover a 5-step playbook to ride the $6.2 T community-commerce wave—powered by creators, credibility, and flawless ops.

Beyond Transactions: Digital Playbook for Unlocking Unshakeable Brand Loyalty and CLV

Stop chasing one-off sales. Learn a three-pillar digital playbook—quality, hyper-personalized CX, and values-led community—to turn customers into high-CLV, identity-driven advocates.

Beyond the Discount Trap: How 200+ Top DTC Brands Are Winning Black Friday with Community Commerce

Black Friday’s future isn’t price wars—it’s fan power. See four Community Commerce tactics that lifted LTV 24 % and purchase frequency 43 % for leading DTC brands.

Best Shopify Stores: Key E-commerce Lessons for Digital Domination

From Tentree to Fly By Jing, discover how purpose, sleek UX, and niche focus turn Shopify shops into global hits—and how you can copy their playbook.

Balancing Wide-Ranging Consumer Behaviors: Mastering Omnichannel Shopping Habits

Today’s “phygital” consumers jump from app to store in seconds. See how unified data, AI, and flexible fulfillment convert those habits into loyalty and CLV growth.

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