Bumpsuit Turns Mom Walks into LA Billboards

IRL experiences like mom walks generated UGC that powered Bumpsuit’s LA billboard and ad campaigns, while driving stronger engagement and repeat purchases among community members.

350

New users per month

1.5K

UGC submissions via Challenges

29%

Increase in order frequency vs non-members

bumpsuit 💙 tyb members

and tyb members love them back... isn't it obvious?

Community

8K

New email subscribers

200+

UGC submissions for bumpsuit billboard

Content

34K

Challenge Responses

235

New product request ideas

Sales

55%

LTV Growth among TYB members

25%

Higher LTV vs. non-community members

Challenge

Through TYB, Bumpsuit linked experiential engagement directly into their community, giving members clear reasons to participate both online and offline. 

Moments like walks, meetups, and collaboration events became trackable actions inside TYB - rewarding members for showing up, sharing their UGC, and engaging with the brand. 

TYB enabled Bumpsuit to collect high-quality UGC (both from their events and at home with their community) that powered their LA billboard campaign and continues to be used across their ads and marketing channels.

Solution

TYB helped Bumpsuit turn loyal customers into engaged advocates. Over 1,200 members have participated in Mommy + Me walks, and many have been further segmented for smaller events and product feedback opportunities.

Over 200 women submitted UGC for a chance to be featured on Bumpsuit’s LA billboard and featured in ads. The billboard reached hundreds of thousands of viewers, amplifying the community’s impact beyond the platform.

By connecting digital engagement with real-world experiences, Bumpsuit grew their community by 500 members per month, encouraged cross-brand participation through partnerships like TSC and Bobbie, and created a loop where offline moments fueled online growth.

Results

TYB helped Bumpsuit turn loyal customers into engaged advocates. Over 1,200 members have participated in Mommy + Me walks, and many have been further segmented for smaller events and product feedback opportunities.”

Over 200 women submitted UGC for a chance to be featured on Bumpsuit’s LA billboard and featured in ads. The billboard reached hundreds of thousands of viewers, amplifying the community’s impact beyond the platform.

By connecting digital engagement with real-world experiences, Bumpsuit grew their community by 500 members per month, encouraged cross-brand participation through partnerships like TSC and Bobbie, and created a loop where offline moments fueled online growth.

What Bumpsuit is Saying...

Hear from the professionals.

“TYB gave us a way to be involved in our customers’ lives beyond the point of purchase, creating a deeper layer of connection and ongoing dialogue. This added sense of community has led to a 25% increase in LTV and a 29% lift in purchase frequency among TYB members, fueled by meaningful engagement and standout UGC.”

Bumpsuit

Nicole Trunfio, CEO

Community + content + sales

= loyalty