popstars love a giveaway
Using TYB, Poppi amplified authentic community fandom via UGC to turn insider participation into measurable brand growth.
New poppi members every month
New UGC completions every week
UGC of retail displays from a single challenge
Since day one, Poppi has been a community-first brand, However, their early efforts to identify and activate top fans were manual and unscalable given tool limitations. They would search social channels to find their biggest supporters and use spreadsheets to manage ambassador reward programs.
Despite strong experiential activations, Poppi needed a scalable way to own the relationship with its fans, amplify access to brand perks to real customers, and consistently mobilize them across big brand moments.
With TYB, UGC volume and quality increased through social amplification, and flexible challenge formats kept participation high with simple prompts, in-store product spotting, and cross-platform submissions. This momentum has helped Poppi grow its community by 4,000 new users per month and drive thousands of followers back to their social channels.
By democratizing access to brand engagement, Poppi now identifies and activates its biggest fans instantly — no manual searching required — and can mobilize them to drive store visits, support launches, and amplify key cultural moments.
TYB has become a measurable growth channel, proving that a well-run insider community can scale participation, deepen loyalty, and accelerate brand energy across every touchpoint.
Poppi launched TYB to give its “insider family” proof of fan; the ability to create personalized engagement and rewards based on quality UGC creation.
TYB levels enabled Poppi to automatically identify and reward the first brand fan to achieve “Pop Star,” or Level 1, status, including an experiential opportunity to attend a concert of the pop star of their choice.
In addition, all brand fans can now redeem their status for perks in TYB Shop, including exclusive access to Poppi limited-edition merch like their pink silk pajamas.
By owning the relationship with their brand fans with TYB, Poppi built an always-on relationship where engagement drives status, status unlocks rewards, and fans are motivated to participate in experiential rewards that transcend transactions.
