Since day one, poppi has been a community-first brand, however, early efforts to identify and activate top fans were manual and unscalable given tool limitations. Plus, as a brand available at retail, they were unable to own the direct relationship with many of their customers in a trackable and scalable way.

Despite strong experiential activations, poppi needed a scalable way to own their digital relationships, amplify access to brand perks to consumers, and consistently mobilize their community across big brand moments.

With TYB, UGC volume and quality increased through social amplification, and flexible challenge formats kept participation high with simple prompts, in-store product spotting, and cross-platform submissions. This momentum has helped poppi grow its community by 4,000 new users per month and drive thousands of followers back to their social channels.

By democratizing access to brand engagement, poppi now identifies and activates its biggest fans instantly and can mobilize the TYB community to drive store visits, support launches, and amplify key cultural moments.

TYB has become a measurable growth channel, proving that an insider community can scale participation, deepen loyalty, and accelerate brand energy across every touchpoint.

Poppi launched TYB to give its community proof of fan; the ability to create personalized engagement and rewards based on UGC creation.

TYB levels enabled poppi to automatically identify and reward the first brand fan to achieve “Pop Star,” or Level 3, status, including an experiential opportunity to attend a concert of the pop star of their choice.

In addition, all brand fans can now redeem their status for perks in TYB Shop, including exclusive access to poppi limited-edition merch like their iconic sweatsuits.

The always-on relationship TYB provides allowed poppi to create an engaged community that transcend transactions.