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Saie Boosts Repeat Purchases by 26% with TYB

By combining loyalty, engagement, and sales on one platform, Saie turned its Clean Beauty Crew into a high-performing growth engine.

10K

New users monthly

35K

Weekly UGC completions

48%

Higher purchase freq

Saie’s growth proves the power of community - TYB fuels it.

Saie’s community has completed 2M+ challenges and growing each day!

Community

126K

new email subscribers

114K

more members since 2024 launch

Content

2M

challenge responses

500

obsessions reviews on TYB

Sales

26%

higher repeat purchase rate

11%

higher lifetime value

Challenge

Saie’s Clean Beauty Crew Facebook Group and loyalty program have remained a valuable channel for engaging core community members. As the audience matured, growth and retention began to level off, revealing an opportunity to introduce stronger engagement mechanics and clearer conversion pathways to better translate community participation into measurable sales impact.

Solution

Saie scaled the Clean Beauty Crew from 12K to 126K members and achieved a 192% lift in total engagement. The brand now drives over 35K weekly UGC completions, fueling a steady stream of community engagement and retention. Saie also sees a 48% higher purchase frequency among its most active members, proving that an engaged community drives real growth.

Results

Saie partnered with TYB to centralize its community into a single, unified ecosystem, accelerating channel growth and deepening participation among its most engaged customers. TYB combined engagement, rewards, and loyalty into one sales-enabled platform, empowering Saie’s advocates to share UGC, provide real-time product insights, and expand brand reach with greater consistency and intent.

What saie has to say

Hear from the professionals.

“TYB helped us build a real community, not just a points system. It’s a platform our fans actually want to use. Which in turn, drives higher sales.’’

Saie

John Perasco, Former VP of Digital

Community + content + sales

= loyalty

rethink your
rewards
program

Jump on the fan-wagon.
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