Saie Boosts Repeat Purchases by 26% with TYB

By combining loyalty, engagement, and sales on one platform, Saie turned its Clean Beauty Crew into a high-performing growth engine.

300k

New users monthly

35K

Weekly UGC completions

48%

Higher purchase freq

Saie’s growth proves the power of community - TYB fuels it.

Saie’s community has completed 2M+ challenges and growing each day!

Community

126K

new email subscribers

114K

increase in saie members

Content

2M

challenge responses on TYB

500

obsessions reviews on TYB

Sales

26%

higher repeat purchase rate

11%

higher lifetime value

Challenge

Saie’s Clean Beauty Crew Facebook Group and loyalty program faced stagnant audience growth, low retention, and no clear path to conversion. Without stronger engagement tools, the brand struggled to drive measurable sales impact among its most dedicated community.

Solution

Saie scaled the Clean Beauty Crew from 12K to 126K members and achieved a 192% lift in total engagement. The brand now drives over 35K weekly UGC completions, fueling a steady stream of community engagement and retention. Saie also sees a 48% higher purchase frequency among its most active members, proving that an engaged community drives real growth.

Results

Saie joined TYB and converted scattered, inactive followers into a connected community of superfans eager to share UGC, product feedback, and amplify brand awareness across social platforms. TYB unified engagement, rewards, and loyalty all-in-one sales channel, empowering Saie’s biggest advocates to prove their fandom and share real-time product insights.

What saie has to say

Hear from the professionals.

“TYB helped us build a real community, not just a points system. It’s a platform our fans actually want to use. Which in turn, drives higher sales.’’

Saie

John Perasco, Former VP of Digital

Community + content + sales

= loyalty